According to a Fortune 1000 study, a critical application failure costs an average of $500,000 to $1m per hour. Luckily, with some structural changes to the way you support digital services, you can protect against the massive consequences—for both cost and reputation—caused by unplanned downtime. By structuring your team to adopt the You Build It You Run It operating model, you can add a crucial layer of protections and promote greater service reliability, while accessing a huge range of other valuable benefits.